Frighten

2022

In this project case study, I will be sharing my experience developing a health monitoring app for a healthcare start-up.

The goal was to create an app that enabled users to track their health metrics, set wellness goals, and receive personalised health advice.

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Hypothesizing

Conducting in-depth user research

The design process began with in-depth user research to understand the needs and challenges of individuals looking to monitor their health. This involved interviews and surveys to gather insights into their health habits and preferences.

Designing personalised health dashboards

Based on the research findings, I focused on designing personalised health dashboards. These dashboards provided users with a comprehensive overview of their health metrics, including heart rate, steps, and sleep patterns, all customised to their specific health goals.

Integrating AI-powered health advice

A significant feature was the integration of AI-powered health advice. This involved designing an interface that provided users with personalised health tips and reminders based on their health data, encouraging them to maintain healthy habits.

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Result

Users could easily track their health metrics, set wellness goals, and receive personalised health advice, all within a seamless and intuitive app experience.

4/5 adults struggled with chores

4/5 adults struggled with chores

4/5 adults struggled with chores

Grocery shopping was the most necessary and time-consuming

Grocery shopping was the most necessary and time-consuming

Grocery shopping was the most necessary and time-consuming

How might we…

How might we…

Make grocery shopping more efficient?

Make grocery shopping more efficient?

I shadowed 12 shoppers in a grocery store and found that

I shadowed 12 shoppers in a grocery store and found that

Location of items cannot be learned even by regulars

Items can be moved, seasonal, or out of stock

Lack of route planning affects experience

Can be tedious if lugging a heavy basket

Unavailable items adds time to the shopping process

Frustrating and time-consuming to find a substitute

Arrive at the grocery store with a plan

Create a shopping list of things based on up-to-date stock information

Move through the store efficiently

Follow an optimized path to complete your shopping trip

Reflection

I found conducting user interviews in-context was particularly helpful as it brought insights into what features were absolutely necessary and which were nice-to-haves. For example, I originally wanted users to be able to add new grocery items from the shopping screen. Observing shoppers in-context showed me that they had little need for it.

Identifying necessary vs. nice-to-have features is especially important in future projects if timelines are tight. It can allow for faster iterations which produces a product better fit for the user in a limited time frame.

Kayla Ray

@kayray