Waldo

Solo project

Waldo is a tool that helps users navigate grocery stores and streamline the entire shopping process - reducing time spent grocery shopping by 30%

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Hypothesizing

Problem identification

Grocery shopping is time consuming but there are opportunities to reduce time spent with proper planning. In a focus group, I gathered that 80% of adults struggled to stay on top of household tasks, and 20% of time spent on recurring tasks related to grocery shopping.

Competitor analysis

Competitors fail to help users throughout the entire shopping journey. Based on user pain points identified in the early interviews, I hypothesized that the addition of features to help users prepare for their in-store experience would bring significant marginal value.

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Result

The final outcome of the fitness centre mobile app was a user-friendly and engaging digital product that exceeded the client’s expectations.

Users were able to easily view class schedules, book sessions, and track their fitness progress, all within a seamless and intuitive app experience.

As a result, the fitness centre saw an increase in user engagement and loyalty, and the app has become an important part of their overall customer experience.

4/5 adults struggled with chores

4/5 adults struggled with chores

4/5 adults struggled with chores

Grocery shopping was the most necessary and time-consuming

Grocery shopping was the most necessary and time-consuming

Grocery shopping was the most necessary and time-consuming

How might we…

How might we…

Make grocery shopping more efficient?

Make grocery shopping more efficient?

I shadowed 12 shoppers in a grocery store and found that

I shadowed 12 shoppers in a grocery store and found that

Location of items cannot be learned even by regulars

Items can be moved, seasonal, or out of stock

Lack of route planning affects experience

Can be tedious if lugging a heavy basket

Unavailable items adds time to the shopping process

Frustrating and time-consuming to find a substitute

Arrive at the grocery store with a plan

Create a shopping list of things based on up-to-date stock information

Move through the store efficiently

Follow an optimized path to complete your shopping trip

Reflection

I found conducting user interviews in-context was particularly helpful as it brought insights into what features were absolutely necessary and which were nice-to-haves. For example, I originally wanted users to be able to add new grocery items from the shopping screen. Observing shoppers in-context showed me that they had little need for it.

Identifying necessary vs. nice-to-have features is especially important in future projects if timelines are tight. It can allow for faster iterations which produces a product better fit for the user in a limited time frame.

Kayla Ray

@kayray