Bark

2022

I will be sharing my experience designing an educational platform for language learning. The aim was to create a platform that provided users with interactive language lessons, practice exercises, and progress tracking.

Throughout the design process, I emphasised creating an engaging and interactive interface that would motivate users to learn and practise new languages.

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Hypothesizing

Understanding learner needs

The design process began with a thorough analysis of language learners’ needs. I conducted surveys and focus groups to identify the challenges faced by learners and what features would most benefit their learning experience.

Designing interactive lessons and exercises

Based on the insights gathered, I focused on designing interactive lessons and exercises. These included multimedia elements such as videos, audio clips, and interactive quizzes to make learning more engaging and effective.

Implementing progress tracking and gamification

A key feature was the implementation of progress tracking and gamification. I designed an interface that allowed users to track their learning progress, earn badges, and compete with friends, fostering a sense of achievement and motivation.

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Result

The final outcome of the educational platform was a highly engaging and effective learning tool that exceeded the client’s expectations.

As a result, the platform saw an increase in user engagement and language proficiency, becoming a popular resource for language learners.

4/5 adults struggled with chores

4/5 adults struggled with chores

4/5 adults struggled with chores

Grocery shopping was the most necessary and time-consuming

Grocery shopping was the most necessary and time-consuming

Grocery shopping was the most necessary and time-consuming

How might we…

How might we…

Make grocery shopping more efficient?

Make grocery shopping more efficient?

I shadowed 12 shoppers in a grocery store and found that

I shadowed 12 shoppers in a grocery store and found that

Location of items cannot be learned even by regulars

Items can be moved, seasonal, or out of stock

Lack of route planning affects experience

Can be tedious if lugging a heavy basket

Unavailable items adds time to the shopping process

Frustrating and time-consuming to find a substitute

Arrive at the grocery store with a plan

Create a shopping list of things based on up-to-date stock information

Move through the store efficiently

Follow an optimized path to complete your shopping trip

Reflection

I found conducting user interviews in-context was particularly helpful as it brought insights into what features were absolutely necessary and which were nice-to-haves. For example, I originally wanted users to be able to add new grocery items from the shopping screen. Observing shoppers in-context showed me that they had little need for it.

Identifying necessary vs. nice-to-have features is especially important in future projects if timelines are tight. It can allow for faster iterations which produces a product better fit for the user in a limited time frame.

Kayla Ray

@kayray