Landing page that converts window-shoppers to buyers

Client: WC Totes

Spring 2024

Duration: 5 weeks
My role: Lead designer
Tools: Figma, Figjam
Team: 2 designers, 1 engineer, 1 stakeholder

Landing page that converts window-shoppers to buyers

Client: WC Totes

Spring 2024

Duration: 5 weeks
My role: Lead designer
Tools: Figma, Figjam
Team: 2 designers, 1 engineer, 1 stakeholder

Spring 2024

Landing page that converts window-shoppers to buyers

Client: WC Totes

Duration: 1 week
My role: Lead designer
Tools: Figma, Figjam
Team: 2 designers, 1 engineer, 1 stakeholder

After developing WC Totes' e-commerce personalization tool

After developing WC Totes' e-commerce personalization tool

After developing WC Totes' e-commerce personalization tool

WC Totes needed a landing page that effectively guides customers to utilize it

WC Totes needed a landing page that effectively guides customers to utilize it

WC Totes needed a landing page that effectively guides customers to utilize it

Stakeholders' objectives with the website was to drive sales

Stakeholders' objectives with the website was to drive sales

Stakeholders' objectives with the website was to drive sales

Eliminate hesitations to making a purchase

Resolving questions and other barriers to making an online purchase

Steer in-person shoppers to popups

Retain shoppers who prefer to see items in person rather than make no purchases at all

Allow for easy future iterations

Stakeholders wanted a modular website so they can change the website based on user feedback

Final design

Final design

Final design

In conjunction with the personalization feature, users' positive experiences translated into positive business impact

In conjunction with the personalization feature, users' positive experiences translated into positive business impact

In conjunction with the personalization feature, users' positive experiences translated into positive business impact

I'm always open to a chat!

I'm always open to a chat!

I'm always open to a chat!