Turning Pop-Up Success into Scalable Online Sales
Client: WC Totes
Spring 2024
Duration: 5 weeks
My role: Lead designer
Tools: Figma, Figjam
Team: 2 designers, 1 engineer, 1 stakeholder
Turning Pop-Up Success into Scalable Online Sales
Client: WC Totes
Spring 2024
Duration: 5 weeks
My role: Lead designer
Tools: Figma, Figjam
Team: 2 designers, 1 engineer, 1 stakeholder
Spring 2024
Turning Pop-Up Success into Scalable Online Sales
Client: WC Totes
Duration: 5 weeks
My role: Lead designer
Tools: Figma, Figjam
Team: 2 designers, 1 engineer, 1 stakeholder
Customers flocked to the Westcoast Totes popup booths but
Customers flocked to the Westcoast Totes popup booths but
Customers flocked to the Westcoast Totes popup booths but
the online store was underperforming
the online store was underperforming
the online store was underperforming
I showed the Etsy website to 8 target customers and it added context to the KPIs I collected
I showed the Etsy website to 8 target customers and it added context to the KPIs I collected
I showed the Etsy website to 8 target customers and it added context to the KPIs I collected
Complex instructions deterred customers from completing purchases
Complex instructions deterred customers from completing purchases
Complex instructions deterred customers from completing purchases
Improving the online shopping experience meant:
Improving the online shopping experience meant:
Improving the online shopping experience meant:
Increased sales
More opportunities to shop
Shopping is more accessible
More stakeholder autonomy
Less dependance on popups and their scheduled times, locations
Free up stakeholder time
Less time spent on execution of popups = more time for strategy
How do other e-comms facilitate personalization?
How do other e-comms facilitate personalization?
How do other e-comms facilitate personalization?
Competitors used either drag and drop or text-based instructions
Competitors used either drag and drop or text-based instructions
Competitors used either drag and drop or text-based instructions
But which would work best with our customers?
But which would work best with our customers?
But which would work best with our customers?
Users appeared indifferent in an usability study with prototypes
Users appeared indifferent in an usability study with prototypes
Users appeared indifferent in an usability study with prototypes
Drag and drop
Drag and drop
Actions were intuitive, did not need much text instruction
Actions were intuitive, did not need much text instruction
Adding and placing patch did not need to be two steps
Adding and placing patch did not need to be two steps
Text-based
Text-based
Can see designs in real-time
Can see designs in real-time
Lag when dragging - this problem was noticed in competitor sites too
Lag when dragging - this problem was noticed in competitor sites too
Budget constraints necessitated a solution that could be implemented without additional engineering resources
Budget constraints necessitated a solution that could be implemented without additional engineering resources
Budget constraints necessitated a solution that could be implemented without additional engineering resources
The text-based prototype was less technically challenging and didn't require an engineer
The text-based prototype was less technically challenging and didn't require an engineer
The text-based prototype was less technically challenging and didn't require an engineer
Usability study feedback led to a more user friendly design
Usability study feedback led to a more user friendly design
Usability study feedback led to a more user friendly design
Final design
Final design
Final design
Users' positive experiences translated into positive business impact over a 4-week period post-implementation
Users' positive experiences translated into positive business impact over a 4-week period post-implementation
Users' positive experiences translated into positive business impact over a 4-week period post-implementation
Reflection
Reflection
Reflection
Communicating ideas early and frequently drove smarter, more focused design decisions
Communicating ideas early and frequently drove smarter, more focused design decisions
Communicating ideas early and frequently drove smarter, more focused design decisions
Early collaboration with an engineer was crucial to ensure design feasibility within budget constraints. Prioritizing user-friendly solutions that align with technical capabilities led to more efficient project outcomes.
Early collaboration with an engineer was crucial to ensure design feasibility within budget constraints. Prioritizing user-friendly solutions that align with technical capabilities led to more efficient project outcomes.
Early collaboration with an engineer was crucial to ensure design feasibility within budget constraints. Prioritizing user-friendly solutions that align with technical capabilities led to more efficient project outcomes.
